Voice:

The PoolTogether Twitter account is a friendly, authentic, and helpful voice. It celebrates wins and shares opportunities in a way that is not spammy or begging for engagement.

• The Twitter account does not do anything. The protocol does. Instead of saying “We awarded $25,000 in prizes this week” say, “The protocol distributed $25,000 in prizes this week” or “PoolTogether distributed $25,000 in prizes this week” (example).
• The Twitter account should feel like a brand, not a person.
• The Twitter account strives to highlight the voices in the community
• The Twitter account is educational
• The Twitter account is competent and confident

The PoolTogether Twitter account does not:

• Engage in arguments of any kind
• Respond to trolls
• Does not retweet or share content that refers to the PoolTogether protocol as a “lottery”
• Does not retweet or share content that refers to deposits as tickets
• Only responds to simple questions with links (instead, go to your personal account and respond to questions from there)
• Share images that are poorly made or not optimized for Twitter. Only exceptions are made when re-sharing content from fans
• Engagement farm, there are no “retweet to win contests” there are no “follow to be eligible”

The PoolTogether Twitter account does:

• Use emojis! Keeping things fun
• Strive to keep tweets concise
• Liberally retweets content from fans (example)

Types of content: